Market Research Analytics

Harness Market Insights for Better Business Outcomes

Insightful Analytics for Market Leadership

Decode Market Behavior and Drive Business Growth

Leverage measurable value with Market Research Analytics by transforming observations into actionable insights. Analyze and interpret individual behaviors in real-world or simulated environments to gain a deeper understanding of your market.

Design targeted action plans, monitor their impact on your business, and orchestrate changes to align with consumer and company needs. Fine-tune your strategies to stay ahead of the competition and drive meaningful results with data-driven decisions.

Drive innovation with a strategic blend of Design Thinking, Data Thickening, and multidisciplinary approaches. Fuel your organization’s continuous growth by turning fresh ideas into actionable strategies that set you apart in the market.

Stay ahead of the competition by continuously monitoring your brand’s health in the market landscape. Identify hidden opportunities and craft precise growth strategies to keep your brand relevant and resilient.

Enhance customer experiences and boost monetization by adopting a Value Chain approach. Connect diverse data sources to create a seamless, customer-centric journey that aligns with your business objectives.

Navigate the evolving socio-economic landscape with real-time insights into consumer behaviors and patterns. Leverage these insights to adapt and align your strategies with the latest market trends and shifts.

Maximize revenue growth by identifying and prioritizing high-potential market segments. Apply a targeted approach to value creation, ensuring that each segment is addressed with a tailored strategy for optimal impact.

Reimagine customer journeys with bespoke designs that meet evolving customer needs and expectations. Balance consumer satisfaction with company goals, ensuring every touchpoint drives both engagement and business success.

Our Edge

Our approach combines proven scientific methods, cutting-edge technology, and uncompromising quality standards. This unique blend enables us to deliver reliable, actionable insights that empower your decision-making and drive meaningful outcomes. Here’s how we set ourselves apart:

Gain Strategic Advantages with Actionable Insights

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Stay Ahead of Trends: Adapt to social, cultural, and economic shifts to keep your strategies relevant.

Identify New Opportunities: Detect unmet needs and gaps to create impactful business offerings.

Optimize Customer Experience: Refine customer journeys to boost satisfaction and value.

Fuel Innovation: Drive new product and service development aligned with market needs.

Deepen Customer Understanding: Move beyond demographics to deliver targeted value to each segment.

Resolve CX Challenges: Identify root causes of issues and apply human-centered solutions.

Comprehensive Market Research Approaches for Deeper Insights

Our market research methods integrate a continuous cycle of experimentation and a blend of solicited and unsolicited data to provide a holistic view of consumer behavior and market trends.

  1. Passive Data Collection:
    Gather insights unobtrusively with tools like SmartMeter, which captures browsing habits to provide a real-time understanding of consumer online behavior.
  2. Target Enrichment:
    Enhance audience profiling by integrating existing data with additional information through surveys and passive data collection, creating a more complete picture of your target market.
  3. Neuromarketing Tools:
    Delve into the subconscious of your audience using advanced techniques:
    • Virtual Reality: Analyze brands and products in near-real environments.
    • Facial Coding: Capture unconscious emotional reactions to various stimuli.
    • Eye Tracking: Identify visual engagement patterns and attentional spots.
    • Galvanic Skin Response: Measure stress and engagement levels.
    • Response Latency: Assess the strength of relationships and reactions.
  1. Online Community Management:
    Leverage dedicated e-Communities to actively listen to your audience, fostering continuous engagement and gathering valuable insights directly from consumers.

Transforming CX for a Postal & Shipping Company

By integrating customer data with behavioral insights, we significantly improved customer experience and financial outcomes across multiple service streams.

Context

In our Connected Experience project, we enhanced customer experience across three product streams—shipping courier, insurance services, and financial services—by focusing on transaction behaviors, customer silence, and requests for assistance through contact centers.

Solution Provided

We linked the company’s Data Warehouse, CX survey data, and post-survey customer behaviors across the three product streams, allowing us to track and respond to changes in transactions, silence, and assistance requests

Impact Achieved

  • From Detractor to Neutral:
    "Annual transactions increased by +€8,000 per customer, with a 36% reduction in customer silence and a 46% decrease in requests for assistance."
  • From Neutral to Promoter:
    "Annual transactions grew by +€18,500 per customer, with a 33% reduction in customer silence and a 30% decrease in assistance requests."

Ready to take your business to the next level?

We will take your customer experience and your operations efficiency to the next level with smarter solutions, and by combining our experience and expertise with the strengths of our technology partners in automation, digital CX, and other segments.

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