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Empowering collaboration with dynamic membership communities in Viva Engage

Sawan Agarwal - 09.11.2025

The times have changed, and keeping employees connected and engaged in a hybrid-work setup is the new challenge. Teams are spread across locations, departments, and time zones, and many organizations are struggling to get their people into the right conversations at the right time.


In traditional enterprise social platforms, admins manually add or remove members, requiring constant monitoring of who should be part of what. This process is time-consuming and error prone.


This is where Microsoft Viva Engage steps in with dynamic membership communities. It is part of the Viva suite and a powerful platform for employee engagement designed to:

  • Connect employees across departments and location.
  • Boost open dialogue and knowledge exchange.
  • Support leadership communication.
  • Enable communities of interest, practice, or purpose.

What is dynamic membership communities?

In a fast-growing organization, clarity and communication are critical, especially while maintaining confidentiality. New employees are joining, and existing employees are shifting roles or moving between departments and projects. Dynamic membership in Viva Engage leverages Azure Active Directory (AAD) attributes to automatically place individuals in the appropriate communities.
 

Once set up, this fully automated process adds and moves users based on their profiles. The automation can be dynamically managed using criteria such as department, location, job title, or project. In other words, the entire process becomes intelligent and self-managed.

Key Benefits:

  • Automation saves time.
  • Consistency ensures no one is missed.
  • Targeted engagement reaches the right people.

Security and governance

Dynamic membership adheres to Microsoft 365’s established security and compliance protocols. Administrators maintain control over who can post and manage content. The automated addition and removal keep confidential or role-specific conversations within the right communities. 


Use cases

Hassle-free onboarding

Imagine a marketing manager joining the company. On her very first day, she’s automatically added to the “Marketing Community” and the “Women in Leadership” group. This instant connection to colleagues and relevant groups helps her feel included, informed, and supported right from the start, a small but impactful step in creating a welcoming experience for new hires.

Keeping communities relevant

Now, consider an engineer transitioning into a product management role. He’s automatically removed from his previous groups and added to the “Product Team” community. This ensures that group memberships stay relevant, focused, and free from outdated member lists, keeping communication streamlined and purposeful.


Collaboration without friction

Dynamic membership goes beyond simple automation. When employees are connected to relevant communities, they don’t feel isolated or lost. This connection encourages them to:

  • Ask questions and share valuable insights.
  • Build a sense of inclusion and connection.
  • Explore opportunities that span across teams and departments.

Employees thrive in a space where ideas flow freely, questions are welcomed, and teamwork happens naturally. Dynamic membership makes it easier for people to connect, communicate, and contribute. Most importantly, being part of the right conversations drives progress.

The community managers can also focus on driving engagement and stop worrying about whom to add or remove.


How to get started?

To enable dynamic membership:

  • Go to Azure AD > Groups.
  • Create a Dynamic Group. 
  • Add specific rules for the group.
  • Link this group to a Viva Engage community.
  • Customize settings if required.
  • Ready to start engaging.

Building smarter communities and driving better engagement

Dynamic membership communities in Viva Engage offer a smart way to foster an inclusive and adaptive work environment. By automating and streamlining group memberships, organizations can focus on creating meaningful connections and boosting employee engagement.

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